FOE CrossFit: First Apparel Profit in 13 Years with Forever Fierce

Direct answer: FOE CrossFit (owner Dash Minick) spent 13 years trying DIY apparel — including a Shopify store with Printify — and got essentially zero sales. After switching to Forever Fierce, their first preorder was profitable with no leftover stock. Dash called it the first time FOE made money on apparel in 13 years.

The problem

For 13 years FOE CrossFit tried to make apparel work. They built a Shopify store, used Printify, and followed the “put up a store and wait” playbook. Orders did not roll in.

“We are not designers. It really just became more of a pain than it was worth.” — Dash Minick, FOE CrossFit

That is the trap Forever Fierce sees constantly: POD looks low-risk, but mediocre designs and no campaign system mean the store sits idle.

The switch to Forever Fierce

Dash had used Forever Fierce before and knew the quality. After hearing other affiliates describe the same apparel pain, he came back to build a real plan. His fear was complexity. The experience was the opposite.

“The process was incredibly easy. Matt was very responsive and accommodating. Truthfully the process couldn't have gone any smoother.” — Dash Minick

The result

FOE ran their first Forever Fierce preorder and something that had not happened in 13 years of trying: they made money on apparel. No leftover stock. No boxes in the corner.

“The process was simple and we didn't lose money or have a bunch of extra unsold stock left over. This might have been a first for us.” — Dash Minick

Dash is building an ongoing apparel plan with Forever Fierce to keep momentum. His advice: just do it — quality top notch, service second to none.

FAQ

What changed for FOE CrossFit after switching to Forever Fierce?

FOE CrossFit went from a Shopify + Printify DIY store with essentially zero sales to a profitable first Forever Fierce preorder with no leftover stock — the first time they made money on apparel in 13 years, according to owner Dash Minick.

Why did DIY print-on-demand fail for FOE CrossFit?

Dash said they are not designers and the DIY process became more pain than it was worth. Forever Fierce removed the design and ops burden so FOE could run a real preorder.

Would Dash Minick recommend Forever Fierce?

Yes. Dash said the Forever Fierce process was simple, quality was top notch, service was second to none, and they made money on apparel for the first time in 13 years.