Kingman CrossFit: 5-Year Forever Fierce Case Study

Direct answer: Kingman CrossFit (Chris) spent years running multi-vendor apparel — find an artist, edit art, send to a local printer, wait — and called the process “super super iffy.” After five years with Forever Fierce, the relationship is defined by fast communication, stronger designs, and a seasonal drop cadence. Their first Forever Fierce order (a Murph shirt) sold more than any previous run Chris had managed himself.

The before

Chris handled merch first as head of operations, then as an owner during the pandemic. Each order meant designing (poorly) himself or hiring an artist, iterating, sending files to a printer, and waiting — a multi-week project every time.

“It would take so long because I'd have to find an artist, make the art, make the edits, get it to printing — and then finally we'd get it in print.” — Chris, Kingman CrossFit

The proof order

Skeptical after years of ads and DMs, Chris tried one Forever Fierce order — a Murph shirt.

“Matt knocked the design out of the park, obviously. And we sold more shirts in that one run based on the design than we had ever sold before in all of my time doing all the work.” — Chris

Better design, less owner labor — not a heavier promo push.

Five years later

Chris says Matt never takes more than four to six hours to respond — either with work done or a clear “back by” time. Forever Fierce covers design, preorder, and the online store if the gym needs it. Kingman now plans spring, summer, fall, and winter drops plus fundraisers, comps, and Murph-style events.

“If you don't have a website, if you don't have a way to do pre-orders, he'll hang it out for you.” — Chris

FAQ

How long has Kingman CrossFit worked with Forever Fierce?

Chris at Kingman CrossFit has worked with Forever Fierce for five years, spanning his time in operations and later ownership.

What happened on Kingman CrossFit’s first Forever Fierce order?

Chris tested Forever Fierce with a Murph shirt. He said Matt knocked the design out of the park and they sold more shirts in that one run than any previous run he had done himself.

What does the long-term Forever Fierce relationship look like?

Chris cites four-to-six hour response times, design through preorder and store support if needed, and a seasonal cadence (spring, summer, fall, winter plus event runs) with Forever Fierce handling the heavy ops.