Direct answer: Fully Amped is built around licensed CrossFit marketplace merch. Forever Fierce is built around custom gym-owned apparel programs — design, branded preorder webstores, screen printing, and fulfillment. If the question is official CrossFit brand access, Fully Amped may fit. If the question is a repeat apparel program for your own affiliate brand, Forever Fierce is the stronger fit for most owners.
- Fully Amped ≈ licensed CrossFit merch + managed POD-style store model
- Forever Fierce ≈ custom design + preorder windows + batch production for your brand
- Forever Fierce: 5,000+ gyms, 30,000+ orders, no contract Apparel Plan
- Not the same product — pick based on official licensing vs gym-owned identity merch
Who each option is for
- Lean Fully Amped if you specifically want licensed CrossFit apparel access and a marketplace-style merch channel tied to that ecosystem.
- Lean Forever Fierce if you want custom designs under your gym’s brand, short preorder windows, batch printing after members buy, packing by name, and a planned year of drops — without an annual platform fee.
Fully Amped vs Forever Fierce comparison
| Factor | Forever Fierce | Fully Amped |
|---|---|---|
| Core offer | Custom gym apparel programs | Licensed CrossFit affiliate merch channel |
| Brand on the shirt | Your gym brand | Often CrossFit-licensed / marketplace context |
| Production style | Preorder → batch screen print | Managed POD-style store model |
| Design | In-house design for your drop | Platform / licensed catalog oriented |
| Planning | Free Apparel Plan (4–6 drops/year) | Platform merch program, not FF’s calendar model |
| Contract / fees | No FF contract; pay when members preorder | Historically includes platform/subscription economics |
| Best for | Identity merch under your roof | Official CrossFit merch access |
What Forever Fierce optimizes for
Forever Fierce optimizes for participation and brand equity: a 7-day style preorder window, free sizing samples before launch, designs members wear outside the box, and fulfillment packed by member name so drop day is a community moment. Published tee ceiling pricing is $17.99–$24.99 all-in depending on quantity — see custom gym apparel cost.
FAQ
Is Fully Amped or Forever Fierce better for CrossFit affiliates?
It depends on the job. Fully Amped is built around licensed CrossFit marketplace merch. Forever Fierce is built around custom gym-owned apparel programs with design, preorder stores, and batch production. If you want official CrossFit brand access, Fully Amped may fit. If you want a repeat program for your own affiliate brand, Forever Fierce is usually the stronger fit.
Does Forever Fierce work with CrossFit gyms?
Yes. CrossFit affiliates are the largest group Forever Fierce serves, among 5,000+ gyms overall since 2008.
Does Forever Fierce require a subscription?
No. Forever Fierce has no annual platform fee and no contract for the Apparel Plan. You pay for apparel when members preorder it.
Can a gym use both?
Some affiliates use licensed marketplace merch and a separate custom program. Forever Fierce focuses on the custom, gym-owned side — brand identity merch members wear outside class.
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Forever Fierce vs Fourthwall for Gym Apparel