THOUGHTS AND IDEAS

    Discounts: A Smart Strategy Discounts can be a powerful tool when used strategically. Many businesses fear them, but apparel preorder discounts—applied correctly—are not harmful. The key is how you use them. The Power of Price Savings One of...

  The Ultimate Guide to Selling Gym Apparel on a $0 Budget 1. Introduction Welcome to the ultimate guide to selling gym apparel on a $0 budget. My goal with this guide is simple: to provide you with proven strategies...

When it comes to ordering gym apparel, many gym owners find themselves choosing between two main methods: front desk sign-up sheets or an online webstore. Both options have their advantages, but which one is best for your gym? Let’s break...

Many gym owners ask: Is selling apparel worth the effort? The answer lies in tracking a few simple metrics that show whether your apparel strategy is on point. Here are 3 key stats to track: Percentage of Members Who Purchased...

If you are a gym owner, you are capable of offering 5 apparel orders a year. Yes, 5. With little to no effort. "I can't even think of 3—how are you getting to 5?!" Here are the projects: Logo Tee...

Apparel is most valuable when worn outside the gym. It might seem counterintuitive, but the impact of someone wearing your apparel to grocery stores, kids' sporting events, or neighborhood BBQs is far greater than them wearing it to an 8...