THOUGHTS AND IDEAS

How to Fix a Lagging Preorder Using Scarcity Success Strategy “I’m running a preorder, but my apparel sales are lagging.” This is the equivalent of a client saying, “I eat healthy foods but I can’t lose any weight.” There are...

What Is a Good Order Size? “I have an order for 35. Is this good?”“I have an order for 150. Is this good?” As always, no two affiliates are alike. For our clients on an apparel plan, we have them...

Should You Do a Free Shirt Giveaway? A no-brainer idea for most affiliate owners is to give away a shirt for new members. Seems simple and harmless. “Here is your goodie bag and welcome to the family!”. Unfortunately, it’s not...

One of the more popular questions I’m asked: “What are your most successful clients doing and how can we do that here?”.   The shortest answer is: They have a plan. It’s on paper. They’ve sat down for 15 minutes...

As a business owner, you probably didn’t start the gym with the thought of running a fundraiser for one of your founding members who was diagnosed with leukemia. On the flip side, you may have opened the gym with a...

Why Trendy Kids Tees Are a Hit Can you guess one of the most requested items? No, no—not man leggings. Trendy Kids Tees! With anywhere between 30–80 kids running around the gym on any one day, these tees are a...